Category: case study

Case Study: WomenLEAD

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WomenLEAD is a startup that’s disrupting and revolutionizing mentorship with an online personal advisory board platform for women. WomenLEAD wanted to use Gamification to make sure their users become active community members engaged in seeking/providing personal and professional advice from/to other women. Building a Gamification strategy for WomenLEAD was challenging for many reasons, but most […]

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The Rescue Inhaler Dilemma

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Asthma Attack / Etgar Keret (Translated from Hebrew by Miriam Shlesinger) When you have an asthma attack, you can’t breathe. When you can’t breathe, you can hardly talk. To make a sentence all you get is the air in your lungs. Which isn’t much. Three to six words, if that. You learn the value of […]

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