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Introduction to Gamification

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This is a talk I gave at the Technion – Israel Institute of Technology – about a year ago for a course called Topics in Industrial Design and it’s an introduction to Gamification. In this talk I cover the definition and basic concept of gamification, some popular examples, and present one of the projects I […]

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DRiVE thru

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People told me I HAVE TO read Daniel Pink’s book Drive. So, I did. …and I’m disappointed. I’m mean I guess I shouldn’t be…it’s one of those books you pick up at the airport for $5.99 just before your flight takes off because you realized you’re iPad is running low on battery and you’re afraid […]

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Let my Bartle go

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Richard Allan Bartle (born 10 January 1960 in Ripon, England) is a British writer, professor and game researcher, best known for being the co-creator of MUD1 (the first MUD) and the author of the seminal Designing Virtual Worlds. He is one of the pioneers of the massively multiplayer online game industry. It’s 1996 and Bartle […]

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Case Study: WomenLEAD

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WomenLEAD is a startup that’s disrupting and revolutionizing mentorship with an online personal advisory board platform for women. WomenLEAD wanted to use Gamification to make sure their users become active community members engaged in seeking/providing personal and professional advice from/to other women. Building a Gamification strategy for WomenLEAD was challenging for many reasons, but most […]

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The Rescue Inhaler Dilemma

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Asthma Attack / Etgar Keret (Translated from Hebrew by Miriam Shlesinger) When you have an asthma attack, you can’t breathe. When you can’t breathe, you can hardly talk. To make a sentence all you get is the air in your lungs. Which isn’t much. Three to six words, if that. You learn the value of […]

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Player Matching, Mastery, and Engagement in Skill-Based Games

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Earlier this month, Waterloo University hosted its first (I think) Gamification conference, called Gamification 2013. The conference was a great opportunity to publish some of the recent work I’ve done for Skillz (together with my good friend, Naor Brown, from Harvard University). The paper explores (as the title suggests) the relationship between player matching, mastery, […]

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